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发布于:2017-6-18 22:52:12  访问:755 次 回复:0 篇
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Summer Sales Doldrums
Many sales agents and merely as many business people bemoan their annual summer sales slump. Their numbers are down and they cannot understand it. Some solopreneurs and consultants use lackluster responses to their marketing as an excuse that they can take more time off because `nothing`s happening within the market`.
It`s as though their whole clients are paralyzed because sales dry up or customers are on holiday. In my experience, that`s hogwash. Whenever you take that attitude, you are selling yourself a bill of goods not worth the paper it`s printed on.
You don`t have to punish ourselves about this (perceived?) seasonal drop in sales, or slower pace of sales. Instead, you need to realize the natural cycles people and businesses go through.
My attitude is that these french summer sales dates doldrums produce the chance to develop a new degree of momentum in your business. That momentum can set you up for a strong and busy fall schedule.
So if sales and business activity are lighter or quieter at this time, take advantage of the time that is freed as much as raise your sights to the long-term vision you have for the business. Spend some time around the pieces that will get you there.
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